i've been trying to do the same thing for years and years.

Let's run down some technology I've used in the past for capturing my voice. I've used just every format of regular old MP3. I've used Audacity. I've used Dragon, Naturally Speaking, on my old Aquarium iMac. So this is kind of a system I've been working on in some form or fashion for just a few years. And I've used Camtasia Studio to capture voice and turn it into things. I edited in Camtasia Studio for just years and years, and I still kind of like it. I've used Google Recorder. I probably have used one or two quirkier tools up until now. I also use the Pipedrive Automation. I've used Notion. And I'm not down on any of those. None of those were nightmare experiences. I would just say that my needs are always evolving. I'm always looking for more flexibility, more stability, more control.

The tool that I'm using right now is the Voice Notes app, and it's very simple. It takes your voice. It annotates the time. It lets you add tags. It lets you record subnotes. It lets you attach images, which is just great when you're out on the phone. I love this tool a lot. So I have that on my phone. And what’s especially great about it is that it works across devices. So it's like, how are you going to make a centralized anything? If you're like me, I like to get up. I go to the bathroom. I'm up, I'm down. I get up. I walk around. I'm not at my desk anymore. What kind of influencer work are you doing then? Right? What kind of managing are you doing then? You've got to, if thought leadership is just mandatory in business now, you want that thought leadership mode to be very flexible because your real work is going in five different directions all at once.

So the Voice Notes app on Android and I think iOS, I've just been making a database with it. And technically you can make a page, and I use that once in a while, you know, if I have like a big group communication or whatever. But the magic of it isn't in the front end. It's really in the automation, and you really want to have something in your business life that's just completely automated. If you don't get a grip, get a life, get control. I'm going to just explain how this works. Voice notes use a concept called web hooks, and we connect it to any app. So we use Airtable, and we connect it to—oh yeah, I rarely talk about this. I de-emphasize it, but there is a little AI in the back end, like formatting your voice into the specific formats that you ask for. But you can also just use this as an internal labeling system and hire a human being to write it, and you'd get the same impact.

Most people are just using ChatGPT right now, which is worse than either of those solutions. ChatGPT only knows so much. And we talk about that from a perspective of, you know, don't trust the AI with your life. But for those of you who are using ChatGPT in your business, you know, you're repeating yourself over and over again because it can only memorize a few basic facts. And of course, when you're using ChatGPT, it definitely sounds like it. And maybe next week there will be a new ChatGPT that changes the world. But given what we know about technology, it would be a big surprise.

There’s something currently called a context window. And the context window is basically all the information that the AI can look at, as you know, it just repeats what you say. So for ChatGPT, there's a small context window, 32K, which is just very short. It's like a couple of pages of information that it can memorize. There's Google Gemini that has a much higher context window, but it's just annoying in its own ways. It's a whole different kind of speech. And with this, we want to be able to manage however far technology goes. It's not going to memorize every blog entry and every page, and you're not going to need all this information at once. So we really want to have a large ability to create context here.

You can customize your voice along this huge variety of restraints: your language, your speaking level, your instructions. And you're much less likely to get something that sounds like slop when you come out with all this context that goes into the machine—your literal words and statements, plus the brand voice, the audience, the avatar, the reading grade level, the speaking style, and more. So yeah.